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The most well-know environmental organisation popularity is as much from their controversial antics as their seriouly important work.
Greenpeace's green march
By Maria Tasira

Monkeying around or plugging chimneys? Students at the Rainbow Warrior Fest 2011.

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Watch out for reports of the Greenpeace festival being held from 27-30 January 2011 at City Centre, Salt Lake City, Kolkata.

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It all started with a raggle taggle collection of hippies and peace activists who chartered a leaky fishing boat and set off to stop a nuclear bomb detonation in Amchitka, Alaska by the United States of America. The vessel they sailed on was named ‘Greenpeace’ which gave the organisation its name. This is how Greenpeace came into being in 1971.

Besides many successes at the local level, it has brought about many radical changes for a greener planet. It stopped the exploitation of Antarctica, put an end to nuclear testing in many places, eliminated the dumping of nuclear waste at sea and brought about a ban on commercial whaling. It was instrumental in the signing of the Stockholm Treaty, banning many of the world's most toxic chemicals.

Often though, in its attempt to "take back the planet", Greenpeace is critcised as being attention-seeking and deliberately orchestrating its actions to keep it on the front pages. Its war against the genetically modified crops has faced a lot of opposition for being "unscientific and illogical." In certain cases Greenpeace has been accused of giving unsubstantiated information like 'the greener electronics campaign' [ See Box] and misinformation in an anti-nuclear advert in a UK newspaper.

It can not be denied, however, that Greenpeace, through its use of direct, non-violent actions and lobbying at international conferences has achieved more than most environmental organisations and is a major source of hope towards an eco-friendly planet.

Greenpeace is fairly active in India, and Kolkata, with campaigns for the Sunderban Mangroves to the Ban the Bulb campaign, the ongoing Dhamra Port campaign (against the TATA group), and campaigns against import of nuclear reactors - to tamer information and awareness activity like Rainbow Warrior Fest at City Centre, Kolkata, for schoolkids.

Campaigns that flopped

In an attempt to contain the explosion in unrecyclable electronic scrap containing hazardous chemicals, Greenpeace released a ‘Guide to Greener Electronics’ so that consumers can make an environment-conscious choice. It ranked leading mobile phone, PC, TV, and game console manufacturers on their global policies and practices in eliminating harmful chemicals and taking responsibility of its discarded products. It put Nokia and Sony Ericsson on the top of the list, Apple was placed eleventh out of fourteen companies and Microsoft and Nintendo were at the bottom. The ratings were highly criticised on many grounds. For instance, it put far more weight on unsubstantiated company information - i.e. It founded its report on what the companies had to say in comparision to what they actually do. Nintendo was placed at the bottom with a 0.3/10 because Greenpeace had little information about the company therefore its grading system automatically resulted a zero. It alleged that Apple uses far more TBBPA, which they claimed is an unregulated fire retardant, than its competitors but EU Scientific Committee on Health and Environmental Risks concluded in March 2005 that TBBPA presents no risk to human health. Though Greenpeace has given a rebuttal on these issues in its official website, many remain unconvinced about the authenticity of the Greener Electronics campaign.

See the current edition Guide to Greener Electronics here.